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As one of the most recognised names in the UK retail sector, Card Factory is entering 2025 with a strong roadmap centred around business growth, new job opportunities, and regional expansion. Known as a trusted greetings card retailer, the company is aligning itself with evolving consumer habits, fresh product offerings, and a diversified retail footprint that stretches both domestically and internationally.
This article explores everything you need to know about Card Factory jobs, its upcoming store rollouts, strategic collaborations, and what these changes mean for job seekers, investors, and UK shoppers.
Quick Overview of Card Factory’s 2025 Roadmap
| Focus Area | Details |
| Store Expansion Target | 90 net new stores by FY2027 |
| Pre-Tax Profits | Increased by 25%, reaching £65.6 million |
| Partnership Highlights | Matalan concessions, Liwa franchise, SA Greetings acquisition |
| Product Range Focus | Celebration essentials, regional captions, gift cards, stationery |
| Employment Opportunities | Expanded card factory job listings across retail, logistics, and operations |
| Consumer Trends | Spending cautiously but valuing meaningful celebration occasions |
Retail Growth and Performance in 2024
The brand concluded its most recent financial year on a strong note, reporting pre-tax profits of £65.6 million, representing a 25% increase from the previous year. This growth reflects not just increased demand but also operational strategy, particularly as many UK households continued to face the financial pinch.
Consumers, though more cautious, have shown a clear interest in celebrating life’s moments, big or small. This loyalty to celebration is what fuels Card Factory’s relevance today.
Product Range Expansion: What’s New in 2025?
Responding to shifts in consumer behaviour, the company is prioritizing product range expansion in 2025. Customers can expect newly designed offerings across a variety of categories, including:
- Stationery lines for everyday needs
- Broader gifting items for multiple age groups
- Inclusive cards for Diwali, Eid, and Teacher Appreciation Days
- Humour and seasonal cards are reimagined with fresh visuals.
Card Factory is also dedicating more shelf space to gifted celebration essentials, a move directly aligned with increased demand from culturally diverse communities across the UK.
Card Factory Job Growth: What to Expect in 2025
With more store openings and expanding operations, there’s a rising demand for skilled professionals across departments. If you’re searching for a Card Factory job, this year offers numerous entry points into retail, logistics, design, and merchandising.
Expected Hiring Segments:
- Retail assistants and store managers for new and existing branches
- Merchandising and inventory planners for store reconfiguration
- Warehouse and supply chain coordinators supporting regional growth
- Customer service roles across in-store and online platforms
These roles not only provide stable employment but also open doors for career progression within one of the UK’s most consistently performing retail companies.
Card Factory Store Openings and Regional Expansion Plans
With a long-term goal to open 90 net new stores by FY2027, Card Factory’s retail growth strategy includes focusing on underserved UK regions. The brand has been deliberate in identifying locations where celebration culture is vibrant and underserved by existing card retailers.
Store expansion includes:
- High-traffic urban locations
- Suburban centres with growing populations
- Integration of store layout redesign to accommodate broader offerings
Each store is being redesigned with customer experience in mind, creating more space for new product lines and improving navigation.
Retail Partnerships Fueling Expansion
One of the most impactful drivers of growth has been Card Factory’s success with retail partnerships and franchise agreements. These alliances are not just about increased shelf space; they represent a long-term strategy to solidify the brand’s market presence both within and outside the UK.
Key Partnership Milestones:
- Matalan Card Factory concessions rolled out across 223 UK stores
- The enduring strength of Amazon’s alliance with Liwa Trading in the region
- The strategic purchase of SA Greetings in South Africa supports Amazon’s expanding revenue streams.
Combined, these partnerships brought in over £17 million in sales in the last year alone and continue to serve as a core part of the Card Factory expansion framework.
Franchise-Led International Expansion
Looking beyond the UK, Card Factory’s franchise model is opening new doors in global markets. By working with regional retail partners, the company benefits from local insights while maintaining control over product and brand standards.
- The Liwa Trading franchise agreement in the Middle East has shown consistent performance.
- Opportunities for growth in South Africa are further strengthened by the SA Greetings acquisition.
- Additional partnerships are in discussion for other regions, though specifics remain undisclosed.
This move ensures that while the company scales globally, it does so with localized execution, a principle often missed in rushed expansion efforts.
Celebration Culture and Consumer Demand
A key advantage for Card Factory lies in its resonance with the nation’s strong celebratory customs. Even amid rising costs, consumers still prioritize birthdays, religious festivals, and appreciation days.
The brand’s emphasis on multicultural merchandise, including seasonal greetings and tailored items, has enhanced its accessibility and cultural significance.
This ongoing focus on events like Diwali, Eid, and Thank You Teacher underscores the retailer’s role in modern Britain’s celebration occasions ecosystem.
Retail Strategy Built for the UK High Street
The UK high street has changed dramatically over the past five years. However, Card Factory’s adaptability is helping it buck the trend of declining footfall and store closures.
- Investments in store-level innovation
- Diversification of product categories
- Consistent focus on affordability and profitability
With a unique blend of celebration products and affordable pricing, the brand continues to serve a wide spectrum of the UK population.
Final Thoughts:
As 2025 unfolds, Card Factory is positioned to lead in affordability, accessibility, and celebration retail. Whether you’re searching for a Card Factory job, exploring investment opportunities, or simply looking for a reliable place to shop for celebration essentials, this brand is one to watch.
Backed by strong leadership, well-executed partnerships, and a clear understanding of post-COVID consumer spending behaviour, Card Factory’s 2025 blueprint is built on sustainable growth, cultural alignment, and a focused retail experience.
FAQs
What kind of Card Factory jobs will be available in 2025?
In 2025, expect opportunities in retail (store associates, managers), logistics, supply chain, design, merchandising, and regional operations. Most roles will arise from new store openings and regional restructuring.
Is Card Factory expanding internationally in 2025?
Yes. Through its franchise agreements, such as with Liwa Trading in the Middle East and acquisitions like SA Greetings, Card Factory is expanding its international footprint.
How is Card Factory addressing multicultural celebrations?
Card Factory has expanded its product lines to include cards and gifts for occasions like Eid, Diwali, and teacher appreciation. These are supported by regional captions to better serve local communities.
How profitable is Card Factory right now?
Card Factory posted £65.6 million in pre-tax profits, a 25% rise over the previous year, proving strong financial health despite broader market challenges.
What is the long-term growth plan for Card Factory?
The long-term goal includes opening 90 new net stores by 2027, developing stronger retail partnerships, and diversifying product offerings across celebration categories.
